AUGMENTED REALITY (AR) CONTENT MATERIAL ADVERTISING AND MARKETING: MAKING INTERACTIVE AR EXPERIENCES FOR MERCHANDISE DEMONSTRATIONS OR BRAND NAME STORYTELLING.

What is Augmented Truth?Augmented Reality is a technological know-how that overlays electronic facts – visuals, text, or animations – onto the true planet, usually seen by way of a smartphone digicam or AR Eyeglasses. Contrary to Digital Truth (VR), which creates a fully immersive electronic atmosphere, AR enhances the person's perception of th